B2B Advertising Film Toulouse | Blabla Cube

Elevating two product lines with equal care and precision

Premiere Classe understood our needs from the very start and adapted seamlessly to our company’s constraints. Without them, we simply wouldn’t have achieved such a premium, high-quality result.

Blabla cube

In many workplaces, noise has become the default.
We live with it — until the need for silence takes over.

These two BLABLACUBE films start there.
They show how the Premium and Essential booths create pockets of calm — spaces to focus, to talk, or to step away for a moment.

Something simple. Something increasingly rare.

A project designed to bring silence and comfort back to the core of professional life.

coulisses-tournage-publicite-produit-b2b-realisateur-video-toulouse

agence-production-video-toulouse-blabla-cube-cabine-acoustique-b2b

tournage-film-publicitaire-mobilier-bureau-design-premiere-classe

No items found.

Boarding crew

Production : Agence Première Classe

Director : Nathanaël Minet

Camera operator : Maxime Thepot

Camera operator : Alexandre Faure

Making of : Antoine Fraissé

The story behind

In many workspaces, noise has become a tolerated norm. We eventually accept it, until the urgent need for quiet becomes undeniable. These two Blabla Cube commercials are based on this universal observation. Our production team aimed to demonstrate how the Premium and Essential cabins create true havens of serenity amidst daily chaos: protected spaces where one can finally concentrate, collaborate, or find a moment of solitude. Something simple, yet incredibly rare in today's workplaces. This audiovisual project was entirely conceived to place silence, comfort, and human well-being at the heart of professional environments. By immortalizing the use-value of these cabins, Première Classe has transformed an industrial product into a genuine brand asset, inimitable and deeply rooted in the current expectations of the job market.

Intention

The strategic intent behind this dual video campaign for Blabla Cube was to create a psychological trigger for decision-makers (HR Directors, Facility Managers, Executives) by visually and acoustically contrasting the frustration of noise with the relief of silence.

Marketing & Positioning Objectives:

Segment and Showcase the Offering: Visually demonstrate that the Essential and Premium ranges meet the same quality standards, while justifying the positioning difference through precise aesthetic details captured on camera.
Accelerate the Sales Funnel (Lead Nurturing): Provide sales teams with a powerful video tool to evangelize the market and reduce purchasing barriers during B2B prospecting phases.