ALLIANCE PISCINES | THE NEIGHBOR

Advertising films celebrating French craftsmanship and life’s shared moments, created for Alliance Piscines.

We’re thrilled with the final result! The team was attentive to our needs and knew how to adapt and meet our expectations !

Alliance piscines

We watch others. We imagine. We project ourselves.
And then we realize that this kind of pleasure can be ours too.

This film is simply about that.
The joy of having a pool at home, and how it quietly transforms family life and the moments we share.

A light, heartfelt story designed to make you smile — a reminder that sometimes, happiness begins just beyond the hedge.

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Boarding crew

Production : Agence Première Classe

Director : Nathanaël Minet

Unit manager : Maxime Thepot

Production manager : Elena Hewes

Director of photography : Nathanaël Minet

Camera operator : Arthur Bazin

Sound engineer : Lucas Debes

Mixer/Sound designer : Alexandre Robieux

VFX : Lagoon Studio

Set designer : Estelle Segura

Make-up artist : Marie Lou Moliner

Making of : Alexandre Faure

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The story behind

Behind the success ofAlliance Piscines, an undisputed leader in shell pools in the South of France, lies a unique industrial and human heritage built year after year. To highlight this expertise and solidify its leading position, our video production agency in Toulouse designed a content strategy with four distinct components. The goal of this series of corporate films was to go beyond simple technical demonstrations to reveal the people, the rigor, and the energy invested by the teams on the ground. From design to final installation, Première Classe immersed itself behind the scenes of the brand to capture its true uniqueness. By immortalizing this intangible capital, we transformed industrial processes into a human, authentic, and inimitable narrative that competitors in the sector's red ocean will never be able to copy.

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Intention

The strategic intent behind this comprehensive audiovisual production for Alliance Piscines was to solidify its leadership status and build absolute trust with future pool owners in the South of France. By developing this campaign into four targeted videos, we address specific marketing and conversion objectives, essential for accelerating the purchase decision cycle.

Marketing Objectives & Positioning:

Build Brand Preference (Brand Equity): Emotionally connect prospects to the brand by showcasing the passion and dedication behind each installation project.
Overcome Buying Obstacles: Use video as the ultimate reassurance tool to explain the quality of materials (pool shells) and the expertise in installation, thereby increasing perceived value in the face of aggressive price competition.